Video Marketing & Distribution 101

The 10 Steps to get your video out there.

Welcome to the Video Marketing & Distribution 101 Course.

This is a short course to give step by step ideas on how to distribute your video. If you have a video for your business, we suggest you implement the steps as we go along. You may be a  CEO/Director, Marketing Manager or someone in the Company that wants real outcomes and ROI and believe Storytelling and Video Marketing can do just that. Make sure you bookmark this page now because you will want to come back later as we update it.
Introduction
Welcome | Start here
<script src="https://fast.wistia.com/embed/medias/e93xtmd5xh.jsonp" async></script><script src="https://fast.wistia.com/assets/external/E-v1.js" async></script><div class="wistia_responsive_padding" style="padding:56.25% 0 0 0;position:relative;"><div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%;"><div class="wistia_embed wistia_async_e93xtmd5xh videoFoam=true" style="height:100%;width:100%"> </div></div></div>
Step 1

Hosting your videos

<script src="https://fast.wistia.com/embed/medias/bxiu575skz.jsonp" async></script><script src="https://fast.wistia.com/assets/external/E-v1.js" async></script><div class="wistia_responsive_padding" style="padding:56.25% 0 0 0;position:relative;"><div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%;"><div class="wistia_embed wistia_async_bxiu575skz videoFoam=true" style="height:100%;width:100%"> </div></div></div>
Step 2

Upload & Optimize on Youtube

<script src="https://fast.wistia.com/embed/medias/9wwt8v5uh5.jsonp" async></script><script src="https://fast.wistia.com/assets/external/E-v1.js" async></script><div class="wistia_responsive_padding" style="padding:56.25% 0 0 0;position:relative;"><div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%;"><div class="wistia_embed wistia_async_9wwt8v5uh5 videoFoam=true" style="height:100%;width:100%"> </div></div></div>
Step 3

Embed on website

<script src="https://fast.wistia.com/embed/medias/bqk2j7mggv.jsonp" async></script><script src="https://fast.wistia.com/assets/external/E-v1.js" async></script><div class="wistia_responsive_padding" style="padding:56.25% 0 0 0;position:relative;"><div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%;"><div class="wistia_embed wistia_async_bqk2j7mggv videoFoam=true" style="height:100%;width:100%"> </div></div></div>
Step 4

Share Link

<script src="https://fast.wistia.com/embed/medias/efjugn3ktd.jsonp" async></script><script src="https://fast.wistia.com/assets/external/E-v1.js" async></script><div class="wistia_responsive_padding" style="padding:56.25% 0 0 0;position:relative;"><div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%;"><div class="wistia_embed wistia_async_efjugn3ktd videoFoam=true" style="height:100%;width:100%"> </div></div></div>
Step 5

Email Signature

<script src="https://fast.wistia.com/embed/medias/5zk1e4ynuc.jsonp" async></script><script src="https://fast.wistia.com/assets/external/E-v1.js" async></script><div class="wistia_responsive_padding" style="padding:56.25% 0 0 0;position:relative;"><div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%;"><div class="wistia_embed wistia_async_5zk1e4ynuc videoFoam=true" style="height:100%;width:100%"> </div></div></div>
Step 6

Post on Instagram

<script src="https://fast.wistia.com/embed/medias/xm2gvbiaih.jsonp" async></script><script src="https://fast.wistia.com/assets/external/E-v1.js" async></script><div class="wistia_responsive_padding" style="padding:56.25% 0 0 0;position:relative;"><div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%;"><div class="wistia_embed wistia_async_xm2gvbiaih videoFoam=true" style="height:100%;width:100%"> </div></div></div>
Step 7

Upload video to Facebook

<script src="https://fast.wistia.com/embed/medias/rxp99qbkim.jsonp" async></script><script src="https://fast.wistia.com/assets/external/E-v1.js" async></script><div class="wistia_responsive_padding" style="padding:56.25% 0 0 0;position:relative;"><div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%;"><div class="wistia_embed wistia_async_rxp99qbkim videoFoam=true" style="height:100%;width:100%"> </div></div></div>
Step 8

Send personal message to clients and contacts

<script src="https://fast.wistia.com/embed/medias/ncalsbjql2.jsonp" async></script><script src="https://fast.wistia.com/assets/external/E-v1.js" async></script><div class="wistia_responsive_padding" style="padding:56.25% 0 0 0;position:relative;"><div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%;"><div class="wistia_embed wistia_async_ncalsbjql2 videoFoam=true" style="height:100%;width:100%"> </div></div></div>
Step 9

Send Newsletter

<script src="https://fast.wistia.com/embed/medias/ieakjpk986.jsonp" async></script><script src="https://fast.wistia.com/assets/external/E-v1.js" async></script><div class="wistia_responsive_padding" style="padding:56.25% 0 0 0;position:relative;"><div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%;"><div class="wistia_embed wistia_async_ieakjpk986 videoFoam=true" style="height:100%;width:100%"> </div></div></div>
Step 10

Last Thoughts

<script src="https://fast.wistia.com/embed/medias/92llerw3i3.jsonp" async></script><script src="https://fast.wistia.com/assets/external/E-v1.js" async></script><div class="wistia_responsive_padding" style="padding:56.25% 0 0 0;position:relative;"><div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%;"><div class="wistia_embed wistia_async_92llerw3i3 videoFoam=true" style="height:100%;width:100%"> </div></div></div>

Want to execute a successful video marketing campaign? We've created a PDF document for companies that know video works but are not sure how the process works. Click here to download!

About the Author

c

Corné Lategan

Corné Lategan is the Co-Founder and a Executive Producer at Bizvideo. In his down time he enjoys hanging out with his wife & doggie, family, playing squash & golf and traveling the world. He's been in the industry since 2007 & obtained a Bachelor of Film & Television at Bond University.

View all posts by Corné

 

Follow him:

LinkedInInstagram